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Facing the deprication of third-party cookies will have a tremendous impact on the entire online advertising industry and its ability to target specific audiences. The industry's diverse identity solutions hinder finding reliable alternatives to third-party cookies for tracking, causing challenges for publishers and ad tech platforms in maximizing traffic coverage with data-rich audiences.
Finding the right techniques to implement new solutions for audience targeting becomes crucial for future targeting methods.
THE CASE STUDY PROVES THAT:
> By introducing the VIS.X® Identity Intelligence solution in its VIS.X® platform YOC increases
the reach of sociodemographic targeting in cookieless browsers by 800%
> Sociodemographic Targeting is still possible and will remain possible
once third-party cookies are gone from Chrome too